Wonderlog Branding Design
Designed a cohesive visual identity for Wonderlog-a trap planner APP, including logo, banners, homepage, and posters to strengthen its brand presence
This project focused on developing a cohesive visual identity for Wonderlog, a travel app designed to enhance users' travel experiences. The scope included creating a logo, banners, homepage design, and promotional posters. The goal was to establish a strong brand presence that reflects the app's adventurous and user-friendly ethos, while ensuring consistency across all visual elements to engage and attract target users.
#Graphic Design
Logo
I designed the Wonderlog logo with a calendar and pin to highlight the concept of a travel planner, making it instantly recognizable. I chose a warm orange color to evoke a sense of adventure and excitement, paired with a bold sans-serif font to ensure clarity and reliability, reflecting the brand's approachable and practical nature.
Print Ad
This print ad aims to promote Wonderlog Premium with a free 3-month trial, designed to encourage app downloads. The centerpiece features a smartphone displaying the app, making its functionality clear. The bold headline emphasizes the offer, while the App Store badge provides a direct call-to-action. The clean layout and blurred background keep the focus on the product, highlighting Wonderlog as a simple and efficient travel planning solution.
Billboard
This billboard highlights as "Your Private Trip Designer," emphasizing its role as a personalized travel planning tool. The central image of a hand holding a phone with the app interface showcases its intuitive itinerary design and route optimization features. The clean background directs focus to the product, while the bold tagline communicates the app's unique value in a concise and approachable way.
Website Homepage
This website homepage design introduces Wonderlog as "Your Private Adventure Designer," immediately capturing the essence of personalized travel planning. The hero image—a scenic road trip view with a vibrant yellow van—evokes a sense of exploration and adventure. The simple, clean navigation bar ensures intuitive browsing, while the call-to-action prompts users to download the app. The design focuses on engaging users with its adventurous theme and clear messaging, creating an inviting entry point for the Wonderlog experience.
Web Banners
These banners were designed to enhance online presence by combining compelling visuals with clear messaging. The static banner delivers a clean and polished layout, optimized for quick impact and conveying essential information at a glance. The animated banner adds dynamic elements, such as smooth transitions and engaging motion effects, to capture attention and create an interactive experience. Both banners maintain consistency in branding while catering to different levels of user engagement on the website.
